CURRENT AIAI Enrichment & Data Unification
AI that fills in the fields your data never had, and joins the sources that were never built to join. Current AI enriches records with attributes that were never collected, and unifies datasets that share no key — part of the Current pipeline, available on its own.
// WHAT AI ENRICHMENT ADDS
FIELDS NOBODY COLLECTED
Ask what a social account is actually about and the source will not tell you — that field was never in the data. We add it. Messi is a soccer player, and no column ever said so.
ACROSS THE WHOLE SET
Enrichment covers the dataset, not a sample of it — the well-known records and the long tail alike, at the volumes these datasets actually run at.
LANGUAGE MODELS AND ML
We use both large language models and purpose-built machine learning, each where it earns its place. Combined to fit your needs.
// AI UNIFICATION: JOINING WHAT WOULD NOT JOIN
NO SHARED KEY, NO PROBLEM
Instagram, Facebook and Google Maps describe overlapping entities with no common identifier, no matching schema and no agreement on what a name even is. We have unified all three. There is no join that does this — it is harmonization, and it is the hard part.
MATCHED TO THE SOURCES
Every pair of sources fails to line up in its own particular way, so we do not force one method across all of them. What we bring is the judgment about which approach a given pair needs.
BRING YOUR OWN SOURCES
The same applies to your internal data. If you have two systems describing the same customers, venues or companies and nothing to join them on, that is the problem this solves. This is entity resolution across sources that were never designed to meet.
// HOW IT SHIPS
CONFIDENCE SCORES ON REQUEST
Every enriched attribute can ship with a confidence score beside it, so you can set your own threshold for what to trust. Off by default, switched on per client.
ATTRIBUTES YOU ASK FOR
Category on social profiles is what we enrich today. Clients ask for others and we build toward them — you are not stuck with one taxonomy.
INSIDE THE PIPELINE
Current AI runs as a stage in Current, so attribution and harmonization happen in flight, before anything lands in your warehouse.
// PUT AI ON YOUR DATA
Send us a sample and the attribute you wish it had. We will tell you whether we can add it.
Request an AI enrichment sample